Backstreet in Toronto

Back - Index - Submissions - - What is RSS? Date: Jul 27, 2000 Source: AllPop Submitted By: Karen By STEPHANIE McGRATH Toronto Backstreet Boys fans may be shocked to hear that the five pop princes are filming commercials very close by. That's right, A.J., Nick, Brian, Howie and Kevin are shooting three commercials in the Toronto area this week in preparation for their Burger King promotional campaign. But according to Bill Gray, Burger King's national merchandising and promotions manager, the boys won't be making any glamorous public appearances during their stay. "They'll be here till the end of the week," Gray says. "They're here to work and they're working very hard. We didn't want anyone to know they were here but there was a leak." Gray says the commercials will be advertising an exclusive Backstreet Boys merchandise offer that will kick off in Canada on August 28. Starting on that date, Burger King customers will have the opportunity to buy a 45 minute fan video that features footage of the Backstreet Boys backstage and their live performances. Three interactive CDs will also be on sale. "The three CDs will have a half an hour of new music," Gray explains, "live renditions of their best hits, a new single and a cappella versions of some of their popular songs." The Backstreet goodies can be purchased for $4.49 (~$3 US) and the price of a Burger King value meal. The boys are also making sure their very young fans are satisfied. During the BSB/Burger King promotion, young children will get a Backstreet Boy super hero figurine with their kid's meal. Gray went on to say that Burger King will be sponsoring the Backstreet Boys' upcoming 50-date tour in support of their next album, expected to be released in October of this year. According to Gray, the tour will kick off later this year. Comment on this item. Next Item: Backstreet mania hits Toronto Prev Item: It's True: I Want It The Burger King Way