Wired Kids: Tweens Online

Back - Index - Submissions - - What is RSS? Date: Jun 10, 2000 Source: VISIBILITY Public Relations Submitted By: Karen B NEW YORK--(BUSINESS WIRE)--June 1, 2000--Three out of ten kids in the United States today have home access to the Internet, and Cyberspace has become an extension of their world according to the Zandl Group, a New York-based trends research firm. Five out of six 8- to 12-year-olds with online subscriptions regularly go online for entertainment, communications, schoolwork and shopping. Half of them spend 1-3 hours a week online--and one-fourth spends 4-6 hours a week. WHAT KIDS DO ONLINE(a) Play games 80% Email 72% Chat/message boards 58% Schoolwork 54% Download music 42% Shop/buy stuff 22% Enter contests 18% (a) Among 8- to 12-year-olds with home access to the Internet ENTERTAINMENT RULES The most popular web sites are from the entertainment world, including television (e.g. Disney, Nickelodeon, WWF, MTV), music (e.g. N'Sync, Backstreet Boys, cdnow, lyrics), toys/dolls (e.g. Pokemon, Lego, Hot Wheels, American Girl) and sports (e.g. ESPN, Sports Illustrated for Kids, NFL, MLB). WHAT MAKES A SITE COOL According to kids, cool sites have fun stuff to do (e.g. games, chat, contests, voting lists, emailing celebrities) and special effects (e.g. moving pictures, animation, flashing graphics, music, sounds). They learn about cool sites from their friends (78%), advertising (54%), searches (44%), email announcements (28%), magazines (28%), links (26%) and packaging (12%). CHECK IT OUT ONLINE--BUY IT IN A STORE For many kids, investigating products online is becoming another step in the shopping process: half of them have checked out something online--then gone to a store to buy it. For these kids, barriers to online purchasing include parental permission (56%), the risk of buying something without examining it first (36%), access to credit cards (32%), high prices (20%), confusing procedures (16%) and the difficulty of returning merchandise (14%). One-fourth have purchased something online--primarily accessories, clothes, CDs and books. For these kids, the advantages of shopping online include bargains/low prices, convenience, and merchandise they cannot easily buy in stores (like Alloy or Delia's). About: The Zandl Group provides trend analysis and marketing direction for businesses and advertising agencies that need to reach young consumers. Clients include Ford Motor Company, The Coca-Cola Company, Cone Denim, Disney and Leo Burnett. WIRED KIDS findings based on surveys of tween members of the Zandl Group Consumer Panel, a nationwide network of 3000 young people between the ages of 8 and 24. The Zandl Group also publishes THE HOT SHEET, a bimonthly trend report covering developments in the youth market, including entertainment, fashion, food and beverages, lifestyle and activities. Note: Ms. Zandl is pleased to discuss all issues related to young consumers Contact: VISIBILITY Public Relations Len Stein Email: Lens@visibilitypr.com V. 212.777.4350 F. 212.777.5497 For all client news, visit: www.visibilitypr.com Comment on this item. Recent Comments Submitted by: me suba 1iou8i This is exactly what I used to be looking for, many thanks Submitted by: JimmiXzS GjBGny http://www.FyLitCl7Pf7kjQdDUOLQOuaxTXbj5iNG.com Submitted by: Bradley WclE8s http://www.FyLitCl7Pf7kjQdDUOLQOuaxTXbj5iNG.com Submitted by: julian N1aIMw http://www.FyLitCl7Pf7kjQdDUOLQOuaxTXbj5iNG.com Submitted by: ppionerka Submitted by: kipetok Submitted by: pasparty Comment on this item. Next Item: Twist Brings you New Scoop on BSB Prev Item: Backstreet Boys Worldpop Interview