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Celebrity Signature Wireless Phone Auction
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- Date: Oct 21, 2001 Yahoo! Everywhere, The Wireless Foundation, Motorola and Sprint PCS Place 'Call to Action' through Consumer Awareness Campaign Charlize Theron, Cindy Crawford, Claudia Schiffer, David Duchovny, Dylan McDermott, Members of the Backstreet Boys and O-Town, Miss Universe - Denise Quiñones, Minnie Driver, NASCAR Legends Richard and Kyle Petty, Reba McEntire, Sela Ward, Susan Sarandon, Teá Leoni, Willard Scott, and Other Stars Participate in First "Celebrity Signature Wireless Phone Auction" One-of-a-Kind Celebrity-Designed Wireless Phones Up for Bid on Yahoo! Auctions to Benefit the National Coalition Against Domestic Violence and The September 11th Fund October 2001 (Newstream) -- As part of October's National Domestic Violence Awareness Month, Yahoo!® Everywhere, the Wireless Foundation, Motorola and Sprint PCS today unveiled the "Celebrity Signature Wireless Phone Campaign." This consumer education and domestic violence awareness initiative was created to protect victims from abuse and raise funds and awareness for the National Coalition Against Domestic Violence (NCADV). In light of recent events, NCADV will give 50 percent of funds raised to The September 11th Fund, established by United Way and the New York Community Trust. Starting Monday, October 22, consumers can bid on their favorite celebrity-designed wireless phones on Yahoo! Auctions (http://auctions.yahoo.com), donate their no-longer-used wireless phones via Donate a Phone (www.donateaphone.com), buy a new phone through Yahoo! Mobile Store (http://mobile.yahoo.com/store), and make a direct online donation to the NCADV. The campaign runs through October 30, 2001, and will be featured on Yahoo! Mobile, Yahoo! Auctions, and other areas of the Yahoo! (Nasdaq: YHOO) global network including Yahoo! en español (http://espanol.yahoo.com), which features Spanish language Web programming relevant to U.S. Hispanic consumers. (See related video at http://webevents.broadcast.com/yahoo/celebrity_designed_wireless_phones_auction/) More than 40 celebrity supporters joined in the efforts to create unique phone faceplates to be auctioned on Yahoo! Auctions, one of the largest, globally-branded auction sites on the Internet and part of the new Yahoo! Shopping network. Each auction package includes a celebrity decorated Motorola wireless phone faceplate, along with a Motorola Talkabout 8167 phone and one year of Sprint PCS wireless service. Learn more about the campaign at http://promo.yahoo.com/celebrityphones. Funds raised benefit the NCADV, The September 11th Fund, and the Wireless Foundation's CALL to PROTECT program, a wireless industry initiative sponsored by Motorola to provide victims of abuse with instant access to emergency help through the use of a wireless phone. "Yahoo!, the Wireless Foundation, Motorola and Sprint PCS have come together to raise awareness of the issue of domestic violence and empower our global audience to help make a difference in the lives of victims in need," said Linda Bennett, senior brand manager, Yahoo!. "A wireless phone in the hands of domestic violence victims can mean the difference between life and death. Through the campaign, we can further the important efforts of the NCADV and the CALL to PROTECT program, and ensure that every woman in need has access to a lifeline." "Every day, more than 5,000 women become victims of domestic violence," said celebrity couple Teá Leoni and David Duchovny. "We are pleased to participate in a program which brings victims of domestic violence together with wireless phones. These are powerful tools that can make a world of difference." "I am honored to be part of this campaign to raise awareness of domestic violence," said Denise Quiñones, Miss Universe 2001. "Reaching out to abused women and educating them on resources available is an important first step. Wireless phones have proven to be indispensable in critical situations." "Unfortunately, there are an estimated four million domestic violence victims each year," said Rita Smith, executive director of the NCADV. "This national fundraising initiative helps bring a level of awareness to domestic violence that we could not have achieved without our friends at Yahoo!, the Wireless Foundation, Motorola, and Sprint PCS. With their continued assistance and with the participation of so many celebrity supporters, we will continue to help women regain the confidence and freedom they so rightly deserve and help save women's lives." Smith added: "Violence, whether in a home or against a nation, can not be tolerated. NCADV's goal is to bring peace to our homes. That is why, as part of the campaign, fifty percent of the funds raised through this auction will go to help those families and communities suffering from the September 11th attacks on America." Based in Colorado, NCADV is a private non-profit formed in 1978 to provide a national network to local programs and state coalitions serving battered women and their children. NCADV provides technical assistance, general information and referrals, public policy advocacy and development, community awareness campaigns and sponsors a national conference on domestic violence every two years. For more information, please visit www.ncdav.org. More 411 on the Call to Auction In addition to bidding for celebrity packages, consumers are encouraged to donate their no-longer-used wireless phones via the CALL to PROTECT program. To find collection bin locations, go to www.donateaphone.com and click on the store locator. People can also mail their no-longer-used wireless phones by following the "Where to Donate" instructions at www.donateaphone.com. As an added incentive, Yahoo! will offer a $60 rebate on select phones from Oct. 22 to Oct. 31 via the Yahoo! Mobile Store (http://mobile.yahoo.com/store) to anyone that donates a phone via the program. CALL to PROTECT provides domestic violence victims and organizations with one of the most powerful tools in the fight against domestic violence... a wireless phone. CALL to PROTECT increases the number of wireless phones available to victims in need, while also generating resources to support the NCADV and other organizations working to combat abuse. Phone donors can download a tax receipt at www.donateaphone.com.
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