Backstreet Boys, burgers 'n' fries

Back - Index - Submissions - - What is RSS? Date: Aug 29, 2000 Source: JAM Music Submitted By: Gina Tuesday, August 29, 2000 By SANDRA COULSON -- London Free Press LONDON, Ont. -- A.J., Howie, Nick, Brian and Kevin could be joining you for a meal some time soon. And if you don't recognize the names, you obviously don't have a kid pestering you to go to Burger King every week for the next five weeks. The fast-food chain has teamed up with the Backstreet Boys for its latest promotion -- an offer of CDs and videos from the the singing sensations and action figures of each of the Boys. People were lined up at some London Burger King outlets when they opened their doors at 7 a.m. yesterday, the first day of the promotion, said Dennis Winkler, owner of six of the London franchises. "I'm expecting it to be as big as the first Pokemon one that we ever ran," he said. "I ordered as many as I can get my allowance for and I'll probably run out of those early." Burger King has organized the promo to encourage repeat business. A different action figure is to be offered each week and the CDs and videos will also change regularly, meaning fans have to come back week after week to get the whole collection. The Backstreet bric-a-brac is marketed in combination with meal packages sold by the restaurants. The action figures are free with the kids' meals; the CDs and videos are an extra cost with different meal packages. Comment on this item. Next Item: BACKSTREET BOYS IN THE B.K. LOUNGE Prev Item: Hitmakers To Shut Stockholm Studio